At Bellus Labs, our main objective is to support entrepreneurs in establishing successful private label skincare businesses. While offering small businesses the opportunity to sell custom-branded merchandise is a significant step towards achieving this goal, it alone is not sufficient.
Expanding your marketing strategy to incorporate video content might initially appear complex, but it can be accomplished without excessive time or financial investments. All you need is basic video equipment and a captivating presence to unlock the following advantages:
Videos are GREAT for SEO
Generating leads is a primary goal for any business, and a robust Search Engine Optimization (SEO) approach is instrumental in achieving this. Most potential customers do not venture beyond the first page of search results, eliminating numerous companies from consideration during the decision-making process. While utilizing keywords, backlinks, and high-quality content are effective ways to bolster your SEO, video content also plays a crucial role.
As the largest search engine, Google favors sites with videos in its SEO algorithm, granting them priority for competitive search terms. Additionally, search results can be filtered by medium, meaning that video content receives dedicated visibility for customers specifically interested in videos. Currently, many companies in the private label skincare industry, including our competitors, overlook the potential of video content in their SEO efforts. This presents an excellent opportunity for you to leverage a marketing trend that may become more challenging to tap into in the future.
Videos are highly shareable and encourage customers to spread the word among their friends and family. To ensure optimal engagement, it is advisable to keep your video narration concise and the length moderate, as prospective customers are more likely to watch shorter, easily digestible content.
Potential Customers LOVE Video Content!
Research indicates that consumers have a preference for video content over text-based formats. According to Animoto’s Online and Social Marketing Study, four out of five consumers favor video content, with 75 percent finding video demonstrations helpful in their purchasing decision process.
Consequently, websites featuring video content generally enjoy higher conversion rates compared to those relying solely on textual product descriptions. For instance, LiveClicker’s 2014 Video Commerce Report revealed that incorporating videos on product pages resulted in increased conversion rates and average order sizes. This is because consumers tend to connect and purchase from companies that establish a personal connection with them. After all, nobody wants to shop at a faceless “Generic Mart”!
Moreover, videos provide an excellent opportunity to showcase the superiority of your products compared to others in the market. In the cosmetics industry, many product descriptions include complex scientific jargon, such as explanations of collagen functioning or specific compounds utilized for skin hydration. While such information is valuable to industry insiders, it often alienates the average consumer. Videos can present these scientific concepts in a captivating and engaging manner, helping potential customers understand why your products outshine the competition.
Rather than simply stating that your custom-branded Bellus Labs Hydrating Face Moisturizer is easy to use, create a video demonstrating its simplicity. By doing so, you eliminate any confusion in the minds of consumers while simultaneously reducing return rates and boosting revenue.
Videos are beneficial throughout the entire conversion cycle, enabling you to establish your brand identity among new customers and effectively communicate the advantages of your Bellus Labs private label skincare products to existing ones. Incorporating video content into your marketing strategy today is a crucial step towards taking your business to the next level.
Partner with Bellus Labs to build your brand and leverage our expertise in creating videos that effectively showcase your private label skincare products! We offer a range of product video services to cater to your specific needs and amplify your brand’s impact. Contact us today to get started.
