Gone are the days when word of mouth, a batch of printed flyers and an advert in the local magazine would suffice for your new brand. We are now deep in the digital age – and one of the essentials in this age, for marketing your business, is through social media.
With the continued growth of social media marketing, attracting thousands of customers, from all over the nation, can be done in just a few clicks. Not only that, you can engage with your target audience too. No more relying on people passing by your shop window.
This beautiful tool has many great factors for selling your skincare products, but with so many social media channels available, choosing wisely is a must. The first thought is often spreading yourself across all the major platforms – from Facebook to TikTok, but spreading yourself too thin can damage your brand’s growth.
The best thing to do here is target one channel at a time. But, which one do you choose as priority?
We are here to help you figure that out!
It’s all about your target audience!
Your target audience is your bread and butter. These are the people your products are perfect for – so you first need to determine the right demographic. This is measured against characteristics like age, gender and skin tone and location. Understanding these demographics helps you to target those who are most likely to buy.
Determining your target market will also show where you need to focus your marketing efforts the most.
Usually at the forefront of the social media queue is Facebook. This is due to it being the most populated social media channel and arguably the most versatile when it comes to content.
You can post everything from product details, promotions and even some light-hearted posts to boost engagement.
Facebook is the best platform for sharing content in the form of external links, or guest posts with images and short text.
Not only that, you also have the added tool of Facebook Groups. Getting into the right groups for your target market is a great way to further promote your brand.
As the front-runner, it’s likely you’ve already got Facebook marketing on your mind – and with such a varied demographic, it’s a yes from us!
If your target audience is of the younger age groups (anything between 18-40) then Instagram is definitely one to strategically overcome first.
While Facebook is more for detailed content, Instagram focuses on eye-catching images and videos – a bit like your online portfolio.
So, if you are confident in your photography skills, or better yet, you have a photographer available, then push your focus to Instagram for the best results.
TikTok
If your skincare product is aimed at people of golden years – from 35+, then TikTok is unlikely to be on your mind, we get that. This platform is more for the cool kids, so we recommend only focusing on TikTok if your demographic is much younger.
TikTok is arguably the fastest growing social platform right now, but that doesn’t mean you have to follow the crowd. If it doesn’t meet your target audience then it doesn’t need your attention straight away.
Final Thought
This goes for all of the social platforms. The main issue here is where your audience spend most of their time – and this requires research.
You will be forgiven for jumping into things all guns blazing, but more than likely it will become too much work.
Our recommendation here is to open accounts for your business on all platforms, to ensure you get your brand name ( @bellus ) before others do. But, once you’ve done this, spend your marketing time on getting one social media channel watertight first. Then move onto the next!
If you need any assistance with your social media marketing, just message us
