Social media has become a game-changer for small businesses aiming to boost their visibility and attract new customers. Instagram and Facebook are two favorites, thanks to their well-established presence, user-friendly interface, and zero cost—ideal for any small business wanting to expand their reach.
But what about TikTok? Can this relatively new social media platform really help you promote your business?
If you’re not familiar with TikTok, it’s a trendy video-sharing app where users post snippets of their lives for others to enjoy. Think of it as a modern-day Vine, but with videos that aren’t limited to just a few seconds.
TikTok is a platform bursting with creativity and innovation. Its top influencers can earn thousands of pounds per post!
So, what’s their secret? They simply know how to create engaging content that captivates and grows their audience.
How do I get started on TikTok?
It’s simple and free to dive into TikTok. Just follow these easy steps:
- Download the free app from your app store.
- Sign up using your email, Facebook, or Twitter.
- TikTok will assign you a unique username, which you can change. For business purposes, try to make it as close to your business name as possible to help people find your account easily.
- Customize and edit your profile by tapping the ‘me’ button at the bottom of your screen. Here, you can change your profile picture, write a catchy bio, and tell your followers about your business.
- Start exploring content. TikTok automatically curates videos personalized for you, but you can also search for and follow different users.
- Create your first TikTok by pressing the ‘+’ button at the bottom of your screen and start recording!
Once you’ve set up your TikTok account and explored how it works, you’ll find it easier to create content and build your brand on the platform. To help you get started, this guide is designed to help small businesses like yours understand how to use TikTok for marketing.
5 Top Tips to Kickstart TikTok for Your Small Business
Do Your Research
Starting with new technology can feel overwhelming, but you don’t need to be a professional videographer to make engaging content on TikTok. Spend some time exploring the app and observing what other businesses are posting. This will give you insight into their creative processes and inspire ideas relevant to your own customers. Download TikTok from the app store, set up a free account, and start watching videos recommended for you. Focus on businesses similar to yours to see how they use TikTok to gain recognition.
Use TikTok to Tweak Your Tone
TikTok’s user base is generally younger, with most users aged between 18 and 24 spending around 89 minutes a day on the app. This offers a unique opportunity to experiment with a more playful and lighthearted marketing approach. Try out new ideas and incorporate video content that resonates with this demographic. For example, if you own a shop, give a virtual tour of your store, highlight bestselling products, or show behind-the-scenes action. Have fun with your videos to attract more customers.
Keep on Trend
Staying current with trends is a great strategy on TikTok. Observe what’s trending and see how you can relate those topics to your business.
Interact with Influencers
Influencers with large followings can significantly boost your business by promoting your products to their audience. Find influencers who align with your brand values.
Though influencers typically charge for their services, the exposure they provide can be well worth the investment if they link to your brand or mention your product.
Create Authentic Content
TikTok is all about sharing real-life moments, often filmed on smartphones without fancy equipment or perfect lighting. Focus on being authentic and entertaining.
Show behind-the-scenes clips, share fun moments, and let your brand’s personality shine. Get comfortable with vertical videos, add music, and use trending songs to make your content more engaging.
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By following these tips, you’ll be well on your way to building a successful presence on TikTok and reaching a new audience for your skincare business.
TikTok offers a dynamic and engaging platform for skincare brands to increase visibility and attract new customers.
By following these steps and tips, TikTok can become a powerful tool in your marketing arsenal, helping you reach a wider audience, engage with potential customers, and build a strong online presence for your skincare business.
