Selling Products on Amazon – The Guide 2025

Selling your products on Amazon can significantly expand your brand’s reach and boost sales. Here’s a chic guide to navigating the Amazon marketplace with finesse:

Confirm Your Eligibility

Amazon offers two primary selling plans:

• Individual Plan: Ideal if you’re selling fewer than 40 items monthly.
• Professional Plan: Suited for those selling more than 40 items per month.

Ensure you have a valid credit card, banking details, and tax identification number to get started.

Register as a Seller

Head over to Amazon’s Seller Central and click “Register Now” to set up your account. You’ll need to provide your business name, address, contact information, and payment and tax details.

Craft Your Product Listings

Once your seller account is active, you can list your products. In Seller Central, navigate to the “Inventory” tab and select “Add a Product.” Provide detailed information, including:

• Title: Clear and descriptive.
• Description: Highlight key features and benefits.
• Images: High-quality photos that showcase your product.
• Pricing: Competitive and reflective of your product’s value.

Optimize for Search Visibility

Enhance your product’s discoverability by incorporating relevant keywords into your titles and descriptions. Research terms your target audience uses when searching for similar products. Additionally, consider utilizing Amazon’s A+ Content feature to enrich your listings with enhanced images and detailed information.

Choose Your Fulfillment Strategy

Decide between:

• Fulfillment by Amazon (FBA): Amazon stores your products, handles shipping, and manages customer service.
• Fulfillment by Merchant (FBM): You manage storage, packaging, and shipping.

Select the option that aligns best with your business operations.

Monitor Performance Metrics

Keep an eye on key performance indicators, such as the Order Defect Rate (ODR), which measures the percentage of orders with issues like negative feedback or chargebacks. Aim to maintain an ODR below 1% to ensure customer satisfaction and account health.

Promote Your Products

Leverage Amazon’s advertising tools to increase visibility:

• Sponsored Products: Appear in search results and on product detail pages; you pay only when a customer clicks on your ad.
• Sponsored Brands: Showcase your brand and product range to drive traffic to your listings.

Manage Customer Feedback

Encourage satisfied customers to leave positive reviews by sending courteous follow-up emails post-purchase. Address any negative feedback professionally to demonstrate your commitment to customer satisfaction.

By following these steps and continually refining your approach, you can successfully sell your products on Amazon and watch your business flourish.