Guess what? The most exciting shopping season of the year is just around the corner – Black Friday and Cyber Monday! It’s that magical time when businesses all over the globe light up with incredible deals and discounts, bringing smiles to shoppers everywhere. And you know what’s even more amazing? Black Friday isn’t just for the big players anymore – businesses of all shapes and sizes, from every corner of the world, are jumping on the bandwagon.
Now, when you hear “Black Friday,” you might envision massive online stores showering you with discounts. Well, you’re absolutely right, but here’s the scoop – this shopping extravaganza has evolved beyond imagination!
Calling out to all you wonderful skincare enthusiasts out there – this is your golden opportunity! Whether you’re running a spa, crafting natural beauty products, or offering rejuvenating treatments, Black Friday is your time to shine.
But here’s the deal – successful Black Friday ventures don’t just happen; they’re meticulously planned and executed.
Dive into our treasure trove of Bellus tips for some expert advice and extra help in making your Black Friday a smashing success. Let’s make this year’s Black Friday the best one yet for your business!
Promote it early!
Have you ever noticed a business popping up with an email WAY before black friday, saying how they’re starting their sales early? Well, it isn’t just a whim they decided to do. It’s a tactic.
On Black Friday, people are inundated with emails and promotional ads. It can become very overwhelming, with every offer blending into one.
For maximum impact, your offer needs to stand alone. Pushing it out a week or so in advance will help do just that.
Make sure your website is up to date with the black friday sale
Sometimes we can get so caught up on the advertising and marketing that the website falls into second place.
If somebody clicks on one of your black friday ads, your website needs to have the same feel. The same tones and most importantly – the same promotion.
Ensure your website gives the black friday discount and the checkout process runs smoothly.
This is essential to avoid any mishaps or unsuccessful checkouts.
Set a time limit
One thing that will always make an offer or promotion more enticing to the consumer is a deadline. If your audience knows that your offer is only available for a limited time, then it’s more likely that they will try to secure that deal.
Give a comfortable deadline on your offer – and be sure to push it extra during the last 48hrs and 24hrs for maximum conversions!
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Track your conversions
Continuous growth is what makes a business successful long term. So, tracking your marketing and advertising campaigns will help to keep your business growing and also see what converts best for your audience.
It’s also best for business to see what doesn’t work too. Let’s face it – no business has a 100% conversion rate on every campaign. A lot of the time – especially in the beginning – is trial and error. So, monitoring these campaigns will help to iron out the creases on future marketing campaigns, too.
