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Skincare Business Guides

We built this hub to empower your skincare business and the your success as a brand. We have worked with some of the top entrepreneurs, CEOs, and marketing gurus to provide our partners with true, value driven business content.

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luxury private label skincareBusinessLuxury Private Label Skincare: A Range That Wows
December 11, 2024

Luxury Private Label Skincare: A Range That Wows

Creating your own skincare line has never been easier. Our luxury private label range is designed to align perfectly with your brand’s unique identity. Even better? We collaborate with you…
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private label productsBusinessChoosing The Right Private-Label Skincare Products 101
November 5, 2024

Choosing The Right Private-Label Skincare Products 101

If you’re diving into the world of skincare, here’s a secret: private label skincare might be your best friend! More and more retailers are choosing this route, and for good…
Bellus 0
shipbob tutorialBusinessUsing Shipbob For Skincare Product Shipping
October 22, 2024

Using Shipbob For Skincare Product Shipping

Are you starting a skincare brand and need to ship your products worldwide? That can be a hassle if you are the sole point of contact for all business processes,…
Bellus 0
BusinessSustainable Packaging Trends in the Skincare Industry
September 30, 2024

Sustainable Packaging Trends in the Skincare Industry

The skincare industry is undergoing a major transformation as sustainability becomes a key priority for consumers and brands alike. More than ever, customers want to know that the products they…
Bellus 0
BusinessLeveraging Influencer Marketing for Skincare Brands
September 30, 2024

Leveraging Influencer Marketing for Skincare Brands

In today’s competitive skincare market, businesses are continuously searching for ways to stand out and connect with consumers. One highly effective strategy is influencer marketing. By partnering with influencers, particularly…
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BusinessLaunching a Skincare Brand: Essential Tips
August 20, 2024

Launching a Skincare Brand: Essential Tips

In the rapidly evolving skincare industry, launching a brand can be both exciting and challenging. For those looking to break into the market without developing products from scratch, private label…
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BusinessThe Science Behind Custom Formulations: Unique Skincare Solutions
August 20, 2024

The Science Behind Custom Formulations: Unique Skincare Solutions

In the competitive world of skincare, one size certainly does not fit all. This is where the art and science of cosmetic formulation come into play. For brands seeking to…
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BusinessStreamlining Product Launches: 5 Key Tips
August 4, 2024

Streamlining Product Launches: 5 Key Tips

Launching a new product is an exciting yet challenging task for any business. Every step, from design to logistics, requires careful planning and execution. Here are five essential tips to…
Bellus 0
BusinessHow to Adapt Your Cosmetic Formulation for All Skin Types
July 21, 2024

How to Adapt Your Cosmetic Formulation for All Skin Types

Exploring the world of cosmetic formulation opens up exciting possibilities, and it's not just about creating beauty products – it's about tailoring formulas that cater to diverse skin types. Whether…
Bellus 0
BusinessAloe Vera and Skincare
July 21, 2024

Aloe Vera and Skincare

Discover the magic of Aloe barbadensis, or as we all know it, aloe vera! This incredible plant is like a best friend for your skin, whether it's dry, damaged, sensitive,…
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BusinessKey Skincare Ingredients and Their Benefits
June 16, 2024

Key Skincare Ingredients and Their Benefits

Creating effective private label skincare products hinges on harnessing the benefits of key ingredients that cater to diverse skincare needs. Here’s an in-depth look at these powerhouse ingredients and how…
Bellus 0
BusinessMarketingGrowing Your Skincare Business on TikTok
June 3, 2024

Growing Your Skincare Business on TikTok

Social media has become a game-changer for small businesses aiming to boost their visibility and attract new customers. Instagram and Facebook are two favorites, thanks to their well-established presence, user-friendly…
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skincare trendsMarketing2024 Skincare Trends: What You Need to Know
May 7, 2024

2024 Skincare Trends: What You Need to Know

Hey fellow skincare entrepreneurs! Let's talk about the exciting world of upcoming skincare trends that are shaking up the beauty industry. From innovative ingredients to tech-driven solutions, there's a lot…
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MarketingEmbracing Nature’s Gifts: Clean Skincare Solutions for Businesses
May 7, 2024

Embracing Nature’s Gifts: Clean Skincare Solutions for Businesses

Hey there, skincare aficionados in the business world! Let's delve into the realm of clean skincare solutions designed for businesses like yours. Get ready to explore the benefits of clean…
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MarketingNavigating the Marketing Maze: 5 Tips Emerging Skincare Brands
May 7, 2024

Navigating the Marketing Maze: 5 Tips Emerging Skincare Brands

In the dynamic world of skincare, launching a new brand can feel like stepping into a bustling marketplace teeming with competitors vying for attention. But fear not, fellow skincare enthusiasts!…
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email marketing skincareBusinessCrafting Your Identity: Choosing the Perfect Brand Name
April 23, 2024

Crafting Your Identity: Choosing the Perfect Brand Name

Welcome to the exciting journey of crafting your brand's identity through the perfect name! In this guide, we'll walk you through seven simple steps that will help you create a…
Bellus 0
Business5 Tips on how to Promote your Product on Instagram
March 28, 2024

5 Tips on how to Promote your Product on Instagram

In today's fast-paced digital world, social media marketing has become an essential tool for businesses of all sizes. We've transitioned from traditional advertising methods like radio, TV, and magazines to…
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Custom Formulation ManufacturersBusinessIngredient Spotlight: Benefits to your Customers Skin
March 12, 2024

Ingredient Spotlight: Benefits to your Customers Skin

As #1 rated Custom Formulation Manufacturers, we've worked with many ingredients over the years. So, let's take a walk through some of our faves! We'll explore their origins, properties, and…
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BusinessThe Essentials When Formulating An Anti Aging Skincare Product
March 1, 2024

The Essentials When Formulating An Anti Aging Skincare Product

Crafting an effective anti-aging product requires careful consideration of ingredients that pack a powerful punch against the signs of aging. Whether you're a skincare enthusiast or seeking cosmetic formulation, understanding…
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MarketingProduct Formulation trends in 2024
February 13, 2024

Product Formulation trends in 2024

With constant technological strides, evolving consumer tastes, and a heightened focus on sustainability, the world of skincare product formulation is buzzing with innovation! Whether you're a passionate beauty aficionado or…
Bellus 0
MarketingIs Pinterest Essential for your business?
January 30, 2024

Is Pinterest Essential for your business?

Let's not beat around the bush, here! Pinterest CAN and WILL boost your business in the digital realm. But, the million dollar question is...how?! Let's dive into the nine incredible…
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BusinessFDA Guidelines for Skincare Labels
January 17, 2024

FDA Guidelines for Skincare Labels

A visually unappealing label can really put a damper on a beauty product's appeal. While aesthetics play a significant role in choosing labels for cosmetics and beauty items, there's more…
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BusinessDesigning Eye-Catching Skincare Packaging
December 20, 2023

Designing Eye-Catching Skincare Packaging

The look of your product's packaging is a game-changer in the beauty industry. It's like the first hello to customers wandering the aisles. Think about it: when you see cute…
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BusinessMarketingWhat Your Reviews Say About You
December 20, 2023

What Your Reviews Say About You

Your loyal customers are like gold mines, and their feedback can work wonders for boosting your business's success. However, some entrepreneurs might feel unsure about tapping into these reviews, or…
Bellus 0
create a skincare brandBusinessMarketingHow to Create A Skincare Brand People Remember
November 29, 2023

How to Create A Skincare Brand People Remember

The USA is truly running the game when it comes to personal skincare. It's incredible, but does make creating a skincare brand people remember a real challenge. Crafting a strong brand…
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private label ingredientsBusinessChoosing the Right Ingredients for Your Skincare Line
November 16, 2023

Choosing the Right Ingredients for Your Skincare Line

Crafting a top-notch beauty gem goes way beyond cool packaging and a catchy brand name. The real deal? Ingredients are where it's at! They're the secret sauce for an awesome…
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skincare label designBusinessMarketingFrom Concept to Creation: Launching Your Skincare Brand
November 7, 2023

From Concept to Creation: Launching Your Skincare Brand

The beauty biz is on fire, and it's your golden ticket to join the fun! But creating a hotshot skincare brand isn't just about having a killer product – it's…
Bellus 0
negative reviews businessBusinessMarketingHow to deal with negative reviews online
November 7, 2023

How to deal with negative reviews online

You know what, guys? Let's talk about something we all face - negative reviews. Yep, they're a part of life, but don't sweat it, seriously! The key here isn't the…
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BusinessMarketingCommon Pitfalls and How to Avoid Them in the Skincare Business
October 16, 2023

Common Pitfalls and How to Avoid Them in the Skincare Business

You've got the most fantastic products out there! Your website is absolutely on point, and you're putting in all that hard work to make your beauty brand a big hit!…
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email marketing skincareMarketing3 top email marketing platforms to use for your skincare business
October 8, 2023

3 top email marketing platforms to use for your skincare business

Did you know that a whopping 99% of email users are checking their inbox every single day? Yep, that's more eager traffic than anywhere else you can find to connect…
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MarketingBlack Friday Prep: 4 Tips From The Bellus Team
October 8, 2023

Black Friday Prep: 4 Tips From The Bellus Team

Guess what? The most exciting shopping season of the year is just around the corner – Black Friday and Cyber Monday! It's that magical time when businesses all over the…
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BusinessProtecting Your Business and Customers: Creating Your Returns Policy
September 18, 2023

Protecting Your Business and Customers: Creating Your Returns Policy

In the ever-evolving landscape of e-commerce, a well-crafted shipping and returns policy is an indispensable tool for any online business. This essential document not only ensures that your customers have…
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MarketingChoosing the Perfect Skincare Products for Your Brand
August 24, 2023

Choosing the Perfect Skincare Products for Your Brand

Hey there, skincare enthusiasts and budding beauty moguls! Are you ready to dive into the world of radiant complexions and youthful glows? Well, hold on tight because we're about to…
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MarketingHow to take Product Images Like The Pros
July 19, 2023

How to take Product Images Like The Pros

At Bellus Labs, our main objective is to support entrepreneurs in establishing successful private label skincare businesses. While offering small businesses the opportunity to sell custom-branded merchandise is a significant…
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skincare product videoMarketingWhy You Should Use Videos To Sell Your Products
July 19, 2023

Why You Should Use Videos To Sell Your Products

At Bellus Labs, our main objective is to support entrepreneurs in establishing successful private label skincare businesses. While offering small businesses the opportunity to sell custom-branded merchandise is a significant…
Bellus 0
MarketingThe Private Label Pre-Launch Checklist
June 29, 2023

The Private Label Pre-Launch Checklist

Launching skincare products online requires careful planning and preparation. Before making your products available to the world, it's essential to establish a solid foundation for success. This article will guide…
Bellus 0
skincare label designBusinessSkincare Label Design Essentials 101
June 29, 2023

Skincare Label Design Essentials 101

Effective skincare label design plays a crucial role in capturing customers' attention and conveying your brand's message. In the competitive world of private label skincare, a well-designed label can help…
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Business5 Things To Do When You Receive Your Skincare Products
May 10, 2023

5 Things To Do When You Receive Your Skincare Products

The global worth of the skin care private-label industry in 2023 is expected to be  $148.3 billion. It seems like the skincare market is growing at such a breakneck speed.…
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skincare website designBusinessDoes Your Skincare Brand Need A Website?
May 10, 2023

Does Your Skincare Brand Need A Website?

Global e-commerce sales are expected to hit $58.74 trillion by 2028, so digital marketing will likely outpace traditional retailers. In this increasingly growing digital world, a skincare business's online presence has…
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private label dropshippingBusinessPrivate Label Drop Shipping Explained
April 8, 2023

Private Label Drop Shipping Explained

Private label drop shipping is an increasingly common business concept in recent years. In the simplest words, private label drop shipping is a partnership with a supplier or manufacturer who…
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vegan skincareBusinessWhy Are More Brands Choosing Vegan Private Label Products?
April 8, 2023

Why Are More Brands Choosing Vegan Private Label Products?

The increase in vegan trends and the rising demand for sustainable products have led more companies to choose vegan private label products. As consumers become more conscientious about what they…
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BusinessMarketing4 Natural Skincare Ingredients We Swear By
March 6, 2023

4 Natural Skincare Ingredients We Swear By

In recent years, the use of natural substances in skincare products has become increasingly popular. Customers are becoming more aware of the dangerous chemicals contained in many skincare products and…
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BusinessMarketingHow to sell your products on Amazon
March 3, 2023

How to sell your products on Amazon

Selling products on Amazon has become a popular option for small business owners, including skincare manufacturers in the USA, to reach a wider audience and increase sales. However, Yet, due…
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BusinessMarketingThe Bellus FAQs for New Brands
February 7, 2023

The Bellus FAQs for New Brands

Over the years, we’ve been lucky enough to work with thousands of skincare businesses - some fully fledged and some shiny brand new. Something we’ve learned is that, when the…
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BusinessMarketingWhich social media channel should you use for your brand?
February 2, 2023

Which social media channel should you use for your brand?

Gone are the days when word of mouth, a batch of printed flyers and an advert in the local magazine would suffice for your new brand. We are now deep…
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BusinessMarketing3 Things to think about before designing your skincare logo
January 19, 2023

3 Things to think about before designing your skincare logo

When it comes to starting a business, there are a lot of stressful hurdles. But, one of the more fun hurdles to jump is your brand identity and logo design! …
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skincare marketingBusinessMarketingHow to use The Ordinary’s success strategy for your brand
December 20, 2022

How to use The Ordinary’s success strategy for your brand

If you’re reading this article, then chances are you’re big on skincare. And chances are you’ve also heard or come across The Ordinary skincare brand. Launching in 2016, The Ordinary…
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BusinessMarketingHow to Build A Business Plan – The Key Parts
August 14, 2021

How to Build A Business Plan – The Key Parts

Investing in a startup takes a lot more than just a few heavy stashes of currency. Time, attention, and efforts are among the primary components of the list. Putting these…
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BusinessMarketingHow to choose your brand name?
August 14, 2021

How to choose your brand name?

Choosing a brand name for your business may be the simplest or the most challenging job on the planet. Sometimes, your business and its name can be one step away,…
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BusinessMarketingWhat is the best email marketing software?
August 14, 2021

What is the best email marketing software?

Email marketing is one of the lynchpins of digital marketing that has surpassed the traditional means of advertisements. To select this cost-effective marketing tool, though, requires extensive research. Worry not,…
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BusinessMarketingThe Golden Circle and why it’s important for your business
August 14, 2021

The Golden Circle and why it’s important for your business

Why are you reading this? You must have a reason; perhaps to be enlightened or to find answers to some questions. Actions without purpose are meaningless. Hence the first question…
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BusinessMarketingUnderstanding and finding your WHY
August 14, 2021

Understanding and finding your WHY

What is WHY? Why a three-lettered word – an adverb that means looking for a reason or purpose. If pursued, it can lead to some awesome discoveries. Finding out your…
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BusinessMarketingKey Steps for Topical Approval on Amazon
August 14, 2021

Key Steps for Topical Approval on Amazon

So, if you're a seller who’s interested in selling topical products on Amazon. There are just two things you need to do. Your first step is to read this article…
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BusinessMarketingWhat do I need on my skincare label?
November 8, 2020

What do I need on my skincare label?

Correct labeling is an integral part of marketing a personal care or skincare product. A small change on the product's label can be the difference between your product flying off…
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BusinessMarketingWhat Is Dropshipping?
November 8, 2020

What Is Dropshipping?

Dropshipping is an online business model that places a mediator between the wholesaler/retailer and the customer. It's considered the perfect business opportunity for fledgling business gurus and those who don't…
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BusinessMarketingWhat is a Resale Certificate and Why Do I Need One?
November 8, 2020

What is a Resale Certificate and Why Do I Need One?

A resale certificate also known as a tax exemption certificate is a written document confirming the purchaser’s intention to resell the products. A wholesaler provides it to a manufacturer while…
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BusinessMarketingHow to set up my Google business listing
November 8, 2020

How to set up my Google business listing

A Google business listing is a hub that connects potential customers with the business by sharing the contact info of the business. It basically is the same as adding your…
Bellus 0
BusinessHow to Set Up My Facebook Store?
October 16, 2020

How to Set Up My Facebook Store?

Trying to expand your business? Stop shelling out your hard-earned cash expensive platforms and try Facebook. Although it’s a socializing platform, its population and convenience have led to the creation…
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BusinessHow to Set Up My Facebook and Instagram Business Accounts?
October 16, 2020

How to Set Up My Facebook and Instagram Business Accounts?

Facebook and Instagram are the two most used social media platforms along with WhatsApp and Twitter. They open a tremendous customer base for new businesses. Hence, the best way to…
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Bellus LabsBusinessPyscho-aromatherapy: The hottest new skincare Trend
October 16, 2020

Pyscho-aromatherapy: The hottest new skincare Trend

The Importance of Fresh Skin They say the first impression is the last. So, when someone looks at you the first thing they see is your face. Over time, people…
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bellus skincare private labelBusinessHow to price your skincare product for success
October 15, 2020

How to price your skincare product for success

Pricing is a very important factor and can make or break a product. It is a key element of the marketing mix and should be spot on. There are two…
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amazon skincare businessBusinessTips for the new amazon skincare seller
October 15, 2020

Tips for the new amazon skincare seller

Amazon is a widely used online shopping website for electronics, apparel, and whatnot. While it is very easy to become a seller on amazon it is extremely to survive due…
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skincare targetingBusinessHow to Identify Your Target Skincare Persona
October 15, 2020

How to Identify Your Target Skincare Persona

Whether you’re on the lookout for establishing a new skincare business or enhancing a pre-owned business, you will eventually need to boost it. Identifying your target skincare audience might be…
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skincare influencerMarketingHow to Use Influencers to Boost Your Skincare Brand?
October 15, 2020

How to Use Influencers to Boost Your Skincare Brand?

Influencers are more credible than celebrity endorsement, according to research by Alessia Vettese, a Harvard Business School graduate. Featured in Forbes, her research concluded that young consumers prefer to get…
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MarketingHow to Pick your Brand Colors
October 15, 2020

How to Pick your Brand Colors

Have you ever missed a fire truck passing by? Your answer must likely be a NO! Probably because it is less likely to miss a red color vehicle passing by.…
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bellus skincare formulaBusinessHow to Patent Your Skincare Formula
October 15, 2020

How to Patent Your Skincare Formula

Patents are an important part of entrepreneurship; filing a patent is one of the best ways to protect your intellectual property and prevent it from being used by others.  To…
Bellus 1
how to trademark your businessBusinessHow to Trademark Your Brand Name
October 15, 2020

How to Trademark Your Brand Name

Thinking to get a trademark for your brand name? Great idea! With a trademark, you have a graphical representation of your company; something that provides goods or services that distinguishes…
Bellus 2
MarketingHow To Start Your Own Skin Care Business
September 17, 2020

How To Start Your Own Skin Care Business

Skincare is one of the most emerging and lucrative businesses all over the world. Alone in the USA, the market is on rapid growth. According to Statista, by 2025 the…
Bellus 0
MarketingMarketing Tips for New Skincare Brands
August 24, 2020

Marketing Tips for New Skincare Brands

The growing skincare and cosmetics industry has made it ultra-challenging for new businesses to enter and penetrate the market. The tougher consumer demands are not helping either. Launching and marketing…
Bellus 0

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