You’ve got the most fantastic products out there! Your website is absolutely on point, and you’re putting in all that hard work to make your beauty brand a big hit!
But sometimes when it comes to sales, it can be like hearing crickets, and that’s a head-scratcher, right?
So, here’s a quick list of the top three oopsies we’ve noticed some beautypreneurs falling victim to.
1. YOU ARE OFFERING PRODUCT DISCOUNTS
The biggest bummer about offering discounts is that it can teach your customers to play the waiting game before they hit that ‘buy’ button. And honestly, we’d rather have them jumping into action right away, right?
On top of that, discounts can kinda send the message that your awesome beauty brand and its products aren’t really worth their full retail value. Ouch!
But don’t worry, if the thought of ditching discounts has you feeling a bit jittery, we’ve got a cool alternative for you. How about adding some extra value for a limited time? Your customers might totally dig these sweet deals:
- Spend a certain amount, and we’ll throw in free shipping (which can boost those order sizes, cha-ching!).
- Grab this product, and we’ll toss in two samples of your choice (plus, you can team up with some other cool brands to offer samples with select orders).
- Buy a full-size treat for yourself, and we’ll send a sample to your buddy (you’re not only treating your friend but also spreading the love about your brand to a new potential fan!).
2. YOUR BRANDING IS NOT COHESIVE
Branding is like the creative heartbeat of your beauty brand, helping you connect with the folks who can’t wait to get their hands on your goodies!
So, why should you care about branding for your biz?
Well, check this out: It takes at least 5 times for brand-new customers to really notice a fresh face in the beauty game. But, here’s the secret sauce – when your look and feel are rock-solid and consistent, your marketing game goes through the roof!
Here are some super easy ways to make sure your branding is totally on point (and stays that way):
Colors: Go for 2-3 colors (you can totally use the color wheel to find some awesome combos – complementary, analogous, monochromatic, or triad, and don’t forget, a neutral with a pop can be a game-changer).
Fonts: Stick to a max of 3 fonts (and don’t forget to make one the superstar font with that ‘font hierarchy’ thing).
Imagery: Show examples of what’s in and what’s out (keep your brand’s vibe and dream customer in mind, always!).
Logo: Whip up a logo with all of the above in your back pocket (and think about making a few different versions for all those unique places you’ll want to slap it)
3. YOUR WEBSITE ISN’T CAPTURING LEADS.
Here’s the scoop, folks – the stats say that only a teeny 1-3% of the cool cats who check out your website will hit that ‘buy’ button on their first visit. Yikes! So, what’s the game plan?
Well, the magic trick to grab the attention of your brand-new audience is to give ’em something they’ll cherish, a.k.a. an awesome opt-in offer.
The best opt-ins? They tap into your customer’s vibe and match the beat of your brand’s heart. Here are some groovy ideas to kickstart those creative vibes:
- Throw a super informative webinar on all things skincare wizardry (who doesn’t love some pro tips, right?).
- Craft a downloadable guide that spills the tea on skincare ingredients that need to hit the road (see ya, nasties!).
- How about a fun giveaway? Let your visitors jump in for a shot at winning a spa day (where your fantastic products are front and center), some shopping credit for future treats, or a sweet sample box (and don’t forget to nudge those partner brands to throw in some goodies too!).
Need some help getting your marketing up to scratch? Contact our team today and we will be able to show you our recent work with other clients and how we can help boost your brand!
